Privacy policy

In this Privacy Policy, we present our approach to user-collected information from users who access our website at or otherwise provide us with personal data (“User”).

Competent authority within the meaning of the General Data Protection Regulation (GDPR): The Hamburg Commissioner for Data Protection and Freedom of Information

User rights
You have the following rights:
1. Request confirmation of whether and to what extent your personal data is used and processed, as well as request access to the personal data stored about you and additional information
2. Request a copy of the personal data you voluntarily provided to us in a structured, common and machine-readable format
3. Request rectification of the personal data we have stored about you
4. Request the deletion of your personal data
5. Object to the processing of your personal data by us
6. Request the restriction of the processing of your personal data by us
7. Submit a complaint to a regulatory body

Please note, however, that these rights are not unlimited, and are subject to our own legitimate interests and regulatory requirements.

If you would like to exercise any of the rights listed here or would like further information, please contact our data protection officer at: dpv-analytics GmbH, Schloßstrasse 12, 2041 Hamburg

We will retain your personal data for as long as is necessary to provide our services, to comply with legal obligations, resolve disputes, and enforce our policies. Retention periods depend on the type of data collected and the purpose for which it has been collected, taking into account both case-specific circumstances and the need to erase out-of-date, unused information as soon as possible. We store datasets containing customers’ personal data, account creation documents, notifications and other information in accordance with applicable laws and regulations.

We may, at any time and at our sole discretion, correct, complete or remove incomplete or incorrect data.

Basis for data collection
The processing of your personal data (i.e. any information that allows us to reasonably identify you) is necessary in order for us to fulfil our contractual obligations to you, to provide you with our services, to protect our legitimate interest, and to fulfil our legal and financial regulatory obligations.

By using this website, you consent to the collection, storage, use, disclosure and other use of your personal data as described in this Privacy Policy.

Please read the Privacy Policy carefully before making any decisions.

Which data is collected?
We collect two types of data and information from users.
The first category includes non-identifying and unidentifiable user data provided or collected through the use of the website (“non-personal data”). The identity of the user from whom non-personal data has been collected is unknown to us. The type of non-personal data that may be collected includes aggregate usage data and technical data transmitted by your device, and certain information regarding software and hardware (e.g. browser used on the device and operating system used, language setting, time of access, etc.). We use this data to improve the functionality of our website. We may also collect data about your activity on the website (e.g. viewed pages, surfing behaviour, clicks, actions).

The second category includes personal data, i.e., data that identifies an individual or identifies them through reasonable measures. This type of data includes:
Device data: We collect personal information from your device. This data includes geolocation data, IP address, unique identifiers (such as MAC address and UUID), as well as other data resulting from your activity on the website.

Contact details such as first and last name, email address or address or other information that we require to contact you following an enquiry.

How do we obtain data about you?
We obtain your personal data from various sources:
You provide us with this information voluntarily, for example, when you register on our website. We receive this information when you use our website or access it in conjunction with any of our services. We receive this data from other providers, services, and public registers (for example, data traffic analysis providers).

How is the data used? Whom is the data shared with?
We do not share user data with third parties except as described in this Privacy Policy.

We use data for the following purposes:
To communicate with you (to send notifications regarding our services, to provide technical information and, if necessary, to process customer service requests)
To inform you about new updates and services
To display advertisements within the scope of use of our website (further information under “Advertising”)
For statistical and analytical purposes, which serve to improve the website
In addition to the various uses listed above, we may also share personal data with our subsidiaries, affiliated companies and subcontractors.

In addition to the purposes set out in this Privacy Policy, we may share personal data with our trusted third-party providers based in different jurisdictions around the world, for the following reasons:
Hosting and operation of our website
We may also disclose data if we believe this to be helpful or appropriate in order to: (i) comply with applicable laws, regulations, legal proceedings, or regulatory inquiries; (ii) implement our policies (including our agreement) and, if applicable, investigate possible infringements; (iii) investigate, detect, prevent or take action against illegal activities or other misconduct, suspected fraud or security issues; (iv) assert or enforce our own legal claims or defend ourselves against the claims of others; (v) protect the rights, property or our safety, the safety of our users, your safety or the safety of third parties; or (vi) to cooperate with law enforcement authorities and/or to protect intellectual property or other rights.

We and our partners use cookies to provide appropriate services. This also applies when you visit our website or access our services.

A “cookie” is a small data packet that is assigned to your device by this website when visiting a website. Cookies are useful and can be used for different purposes. This includes making it easier to navigate between different pages, automatically activating certain functions, saving your settings and optimizing access to our services. The use of cookies also allows us to show you relevant, tailored advertising and to collect statistical information about your use of our services.

This website uses the following types of cookies:

a. “Session cookies”, which ensure normal system usage. Session cookies are stored for a limited time during a session and are deleted from your device when you close your browser.

b. “Permanent cookies”, which are read by the website only. They are not deleted when the browser window is closed and are saved on your computer for a certain period of time. This type of cookie allows us to identify you on your next visit and, for example, to save your settings.

c. “Third-party cookies” set by other online services that have their own content on the page you are visiting. This may be, for example, third-party web analytics companies that record and analyze access to our website.

Cookies do not contain personal data that identifies you, but we may link the personal data we hold to the information contained in the cookies. You can remove cookies by accessing the settings on your device. To do so, follow the appropriate instructions. Please note that disabling cookies may restrict the use of certain functions on our website.

The tool we use is based on the technology of Snowplow Analytics. For example, the information we collect about the use of our website includes how often users visit the website or which areas are viewed. The tool we use does not collect personal data and is used by our web hosting provider and service provider solely to improve our offerings.

Using script libraries (Google Web Fonts)
To ensure that every browser displays our contents correctly and with appealing graphics, we use script and font libraries such as Google Web Fonts ( for this website. Google Web fonts are transferred to your browser’s cache, so they only need to be loaded once. If your browser does not support Google Web Fonts or prevents access to them, the content will be displayed in a standard font.
When accessing script or font libraries, a connection is automatically made to the operator of the library. In theory, this operator can then collect data from this. It is currently not clear whether and for what purpose the operators of the respective libraries actually collect data.

Here are the privacy policies of the Google Library operator:

Collection of data by third parties
This policy only deals with the use and disclosure of information that we collect from you. If you post data on other websites or disclose them to third parties on the Internet, other terms and conditions may apply. Therefore, please ensure that you always read the Terms and Conditions and Privacy Policy carefully when disclosing information.

This Privacy Policy does not apply to the business practices of companies that we do not own or control, or to anyone other than our staff and employees, including third parties to whom we disclose this information as described in this Privacy Policy.

How do we protect your data?
We implement the security measures on the website with great care and protect your data. Although we take reasonable steps to protect data, we cannot be held responsible for the actions of those who have accessed our website without authorization or have misused our website, and we make no express or implied warranty that we can prevent such access.

Transmission of data outside the European Economic Area
Please note that some recipients may not be based in the European Economic Area. If this is the case, we will only submit your data to countries with adequate data protection levels approved by the European Commission, or countries that ensure an adequate level of data protection through a legal agreement.

Corporate transaction
We may disclose information in the event of a corporate transaction (such as the sale of significant parts of a business, in a merger, consolidation or asset sale). In the event of any of the above, the acquirer or the relevant company will assume the rights and obligations set out in this Privacy Policy.

The protection of children’s data is very important, especially in the online area. The website is not designed for children and is not intended for them. The use of our services by minors is permitted only with the prior consent or authorization of a parent or legal guardian. We do not knowingly collect personal information from minors. If a parent or legal guardian learns that his or her child provided us with personal information without their consent, they can contact us at info at .

Updates or changes to this Privacy Policy
We reserve the right to change or revise this Privacy Policy from time to time. You will find the date of the current version under “Last changed on”. Your continued use of the platform following the publication of such changes to our website constitutes your agreement to such changes to the Privacy Policy and constitutes your acceptance of the commitment to the amended terms.

How to reach us
If you have any general questions about the website, the information we collect about you, or the use of such information, please contact us at info “at” .

dpv-analytics GmbH
Schloßstrasse 12
22041 Hamburg

Last modified on 02.12.2019

1. An overview of data protection

General information

The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit this website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy.

Data recording on this website

Who is the responsible party for the recording of data on this website (i.e., the “controller”)?

The data on this website is processed by the operator of the website, whose contact information is available under section “Information about the responsible party (referred to as the “controller” in the GDPR)” in this Privacy Policy.

How do we record your data?

We collect your data as a result of your sharing of your data with us. This may, for instance be information you enter into our contact form.

Other data shall be recorded by our IT systems automatically or after you consent to its recording during your website visit. This data comprises primarily technical information (e.g., web browser, operating system, or time the site was accessed). This information is recorded automatically when you access this website.

What are the purposes we use your data for?

A portion of the information is generated to guarantee the error free provision of the website. Other data may be used to analyze your user patterns.

What rights do you have as far as your information is concerned?

You have the right to receive information about the source, recipients, and purposes of your archived personal data at any time without having to pay a fee for such disclosures. You also have the right to demand that your data are rectified or eradicated. If you have consented to data processing, you have the option to revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to demand that the processing of your data be restricted under certain circumstances. Furthermore, you have the right to log a complaint with the competent supervising agency.

Please do not hesitate to contact us at any time if you have questions about this or any other data protection related issues.

2. Hosting

External Hosting

This website is hosted by an external service provider (host). Personal data collected on this website are stored on the servers of the host. These may include, but are not limited to, IP addresses, contact requests, metadata and communications, contract information, contact information, names, web page access, and other data generated through a web site.

The host is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of secure, fast, and efficient provision of our online services by a professional provider (Art. 6(1)(f) GDPR).

Our host will only process your data to the extent necessary to fulfil its performance obligations and to follow our instructions with respect to such data.

We are using the following host:

Elbnetz GmbH
Hegestraße 40
20251 Hamburg

Data processing

We have concluded a data processing agreement (DPA) with the above-mentioned provider. This is a contract mandated by data privacy laws that guarantees that they process personal data of our website visitors only based on our instructions and in compliance with the GDPR.

3. General information and mandatory information

Data protection

The operators of this website and its pages take the protection of your personal data very seriously. Hence, we handle your personal data as confidential information and in compliance with the statutory data protection regulations and this Data Protection Declaration.

Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we collect as well as the purposes we use this data for. It also explains how, and for which purpose the information is collected.

We herewith advise you that the transmission of data via the Internet (i.e., through e-mail communications) may be prone to security gaps. It is not possible to completely protect data against third-party access.

Information about the responsible party (referred to as the “controller” in the GDPR)

The data processing controller on this website is:

dpv-analytics GmbH
Dr. Stephan Kranz und Dr. Philip Nölling
Schloßstrasse 12
22041 Hamburg

Phone: +49 40 3503131-0

The controller is the natural person or legal entity that single-handedly or jointly with others makes decisions as to the purposes of and resources for the processing of personal data (e.g., names, e-mail addresses, etc.).

Storage duration

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for which it was collected no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the deletion will take place after these reasons cease to apply.

Revocation of your consent to the processing of data

A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.

Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR)



Right to log a complaint with the competent supervisory agency

In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory agency, in particular in the member state where they usually maintain their domicile, place of work or at the place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other administrative or court proceedings available as legal recourses.

Right to data portability

You have the right to demand that we hand over any data we automatically process on the basis of your consent or in order to fulfil a contract be handed over to you or a third party in a commonly used, machine readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.

SSL and/or TLS encryption

For security reasons and to protect the transmission of confidential content, such as purchase orders or inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption program. You can recognize an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Information about, rectification and eradication of data

Within the scope of the applicable statutory provisions, you have the right to at any time demand information about your archived personal data, their source and recipients as well as the purpose of the processing of your data. You may also have a right to have your data rectified or eradicated. If you have questions about this subject matter or any other questions about personal data, please do not hesitate to contact us at any time.

Right to demand processing restrictions

You have the right to demand the imposition of restrictions as far as the processing of your personal data is concerned. To do so, you may contact us at any time. The right to demand restriction of processing applies in the following cases:

  • In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data.
  • If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data in lieu of demanding the eradication of this data.
  • If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead of its eradication.
  • If you have raised an objection pursuant to Art. 21(1) GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data – with the exception of their archiving – may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to protect the rights of other natural persons or legal entities or for important public interest reasons cited by the European Union or a member state of the EU.

Rejection of unsolicited e-mails

We herewith object to the use of contact information published in conjunction with the mandatory information to be provided in our Site Notice to send us promotional and information material that we have not expressly requested. The operators of this website and its pages reserve the express right to take legal action in the event of the unsolicited sending of promotional information, for instance via SPAM messages.

4. Recording of data on this website


Our websites and pages use what the industry refers to as “cookies.” Cookies are small text files that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or they are permanently archived on your device (permanent cookies). Session cookies are automatically deleted once you terminate your visit. Permanent cookies remain archived on your device until you actively delete them, or they are automatically eradicated by your web browser.

In some cases, it is possible that third-party cookies are stored on your device once you enter our site (third-party cookies). These cookies enable you or us to take advantage of certain services offered by the third party (e.g., cookies for the processing of payment services).

Cookies have a variety of functions. Many cookies are technically essential since certain website functions would not work in the absence of the cookies (e.g., the shopping cart function or the display of videos). The purpose of other cookies may be the analysis of user patterns or the display of promotional messages.

Cookies, which are required for the performance of electronic communication transactions (required cookies) or for the provision of certain functions you want to use (functional cookies, e.g., for the shopping cart function) or those that are necessary for the optimization of the website (e.g., cookies that provide measurable insights into the web audience), shall be stored on the basis of Art. 6(1)(f) GDPR, unless a different legal basis is cited. The operator of the website has a legitimate interest in the storage of cookies to ensure the technically error free and optimized provision of the operator’s services. If your consent to the storage of the cookies has been requested, the respective cookies are stored exclusively on the basis of the consent obtained (Art. 6(1)(a) GDPR); this consent may be revoked at any time.

You have the option to set up your browser in such a manner that you will be notified any time cookies are placed and to permit the acceptance of cookies only in specific cases. You may also exclude the acceptance of cookies in certain cases or in general or activate the delete function for the automatic eradication of cookies when the browser closes. If cookies are deactivated, the functions of this website may be limited.

In the event that third-party cookies are used or if cookies are used for analytical purposes, we will separately notify you in conjunction with this Data Protection Policy and, if applicable, ask for your consent.

Request by e-mail, telephone, or fax

If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name, request) will be stored and processed by us for the purpose of processing your request. We do not pass these data on without your consent.

These data are processed on the basis of Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a contract or is required for the performance of pre-contractual measures. In all other cases, the data are processed on the basis of our legitimate interest in the effective handling of inquiries submitted to us (Art. 6(1)(f) GDPR) or on the basis of your consent (Art. 6(1)(a) GDPR) if it has been obtained.

The data sent by you to us via contact requests remain with us until you request us to delete, revoke your consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

5. Plug-ins and Tools


This website embeds videos of the website YouTube. The website operator is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

If you visit a page on this website into which a YouTube has been embedded, a connection with YouTube’s servers will be established. As a result, the YouTube server will be notified, which of our pages you have visited.

Furthermore, YouTube will be able to place various cookies on your device or comparable technologies for recognition (e.g. device fingerprinting). In this way YouTube will be able to obtain information about this website’s visitors. Among other things, this information will be used to generate video statistics with the aim of improving the user friendliness of the site and to prevent attempts to commit fraud.

If you are logged into your YouTube account while you visit our site, you enable YouTube to directly allocate your browsing patterns to your personal profile. You have the option to prevent this by logging out of your YouTube account.

The use of YouTube is based on our interest in presenting our online content in an appealing manner. Pursuant to Art. 6(1)(f) GDPR, this is a legitimate interest. If a corresponding agreement has been requested, the processing takes place exclusively on the basis of Art. 6(1)(a) GDPR; the agreement can be revoked at any time.

For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy under:

Google Web Fonts (local embedding)

This website uses so-called Web Fonts provided by Google to ensure the uniform use of fonts on this site. These Google fonts are locally installed so that a connection to Google’s servers will not be established in conjunction with this application.

For more information on Google Web Fonts, please follow this link: and consult Google’s Data Privacy Declaration under: